Why Color?

The Advantage of

alt

 

COLOR CREATES a strong response that has measurable results! Adding affordable color to your office documents can achieve significant results in greater sales and more efficient communications. (Pantone Corp)

Extensive research confirms the impact and effectiveness of color usage in Documents.

  • 14% In worker comprehension with color documents.
  • 39% Increase in visual scanning ability with color.

Decision Making speed increased by 70%, plus there was almost an 80% improvement in reader recognition with color. (Bureau of Advertising)

COLOR ADDS PROFESSIONALISM:

Every company competes for mind share and customer satisfaction. Producing communications to your most important customers with convenience and professionalism. Adding color to your presentation and direct mail captures your Readers attention and reduces rejection rates! (Imaging News)

Color also enforces the "important information to be read, remembered and acted upon". Attention span recall can be increased dramatically by using color. The result is a decrease in the efficiencies caused by error and confusion.